Emails are the new direct mail. Friendly to the environment, they offer a chance to engage a customer on a regular basis inexpensively. The offers are easy to tweak, quick to distribute to different market segments and provide a test for the viability of the offer. The results are faster than snail mail. Most recipients have already engaged or opted-in so they welcome the offer or at least gives it a glance — which puts your brand back in front of their face. The advertisers engage their consumers more frequently to build a more complete customer profile. Because of these factors, art directors need to be efficient, organized and fast. That is not a problem. Clients constantly tell me "You're fast. Thank you for turning this around so quickly!”